The Petagrees is looking for a CBS student who is eager to apply their market research theory into real life practice. We believe that eager students will sometimes outperform some of the experienced professionals out there. Do you like what you’re reading?
This is a project for THESIS COLLABORATIONS
A project-oriented thesis collaboration focused on a concrete problem creates great value for both the student and for us.
In a project-oriented thesis collaboration, the student must test and develop his or her academic competences by using them to solve concrete tasks and problems.
The student must have a supervisor from our company involved and a supervisor (lecturer) from the university, who is responsible for the supervision of the exam assignment. The student completes the course with a test (exam report) which is assessed by the university.
This project is to make a thorough market research of the pet industry (including and not limited to: Pet sitting and dog walking services, grooming, dog training and pet treats) in Denmark and the Nordic region. A good market research will help us identify the specific segments within a market that will help us create an identity for our products and services that will separate us from our competitors.
The market research should provide us with information about three critical areas: the industry, the consumer, and the competition.
Industry information: Look for latest trends. Compare the statistics and growth in the industry. What areas of the industry appear to be expanding, and what area are declining? Is the industry catering to new types of customers? What technological developments are affecting the industry? How can we use them to our advantage? A thriving, stable industry is key; we don’t want to start a new business in a field that is on the decline.
Consumer Close-up: On the consumer side, the market research should begin with a market survey. A thorough market survey will help us make a reasonable sales forecast for our business. To do a market survey, we need you to help us determine the market limits or physical boundaries of the area to which your business sells. Also, we will need you to determine the spending characteristics of the population within Copenhagen, the rest of Denmark and the Nordic region.
You will need to estimate the purchasing power, based on its per-capita income, its median income level, the unemployment rate, population, and other demographic factors.
Determine the current sales volume in the area for our products and service that we will sell.
Finally, estimate how much of the total sales volume we can reasonably obtain. (This last step is extremely important.)
Competition Close-up: Based on a combination of industry research and consumer research, a clearer picture of our competition will emerge. You should take into consideration for potential future competitors as well as the current ones.
Examine the number of competitors on a local, national and regional scale. Study their strategies and operations. Your analysis should supply a clear picture of potential threats, opportunities, and the weakness and strengths of the competition facing our business.