Seniority Level: Mid-Senior Level

#DreamBig

Bud Marketing Manager

We are seeking a dynamic and experienced Marketing Manager to strategically drive the growth of the Budweiser brand in the France and Netherlands markets. In this pivotal role, you will report directly to the Budweiser Marketing Director of Europe & Middle East.

 

Your primary focus will be on developing commercially integrated strategies to enhance Bud's brand presence and engage consumers across these key regions. Additionally, you will lead and oversee a dedicated team of senior brand managers and brand managers, ensuring the effective implementation of your strategies.

 

A crucial aspect of your role includes ensuring the successful delivery of Budweiser's local 3-Year/1-Year Plan (3YP/1YP) strategy and execution in France and the Netherlands. This will involve close collaboration with local sales teams to ensure the seamless integration of marketing communications and toolkit deployment, enhancing our market reach and brand impact in these regions.

At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Hoegaarden, Tripel Karmeliet, Leffe and crafting meaningful moments are what inspire us. 

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!   

The role :

• Developing and implementing comprehensive marketing strategies that align with company objectives
• Managing a team of Senior Brand Managers and Brand Managers
• Uses data analysis for insights & articulates brand issues and opportunities
• Developing 360 integrated activities leveraging creative platform across consumer touch points
• Project management skills to deliver activation on time & on budget
• Clear communication of activities & execution standards to channel & sales
• Tracking and evaluating strategy & activation to reapply learning & optimise performance
• Identify & manage commercial drivers to optimise the brand P&L
• Evaluate activity effectiveness & efficiency to optimise marketing mix investment
• Collaborate with cross-functional teams including sales, product development, and external agencies to ensure cohesive brand messaging
• Foster relationships with key stakeholders, including distributors, retailers, and media partners
• Stay abreast of the latest marketing trends and technologies
• Define and manage the brand strategy and execution (3YP & 1YP) for Bud in BNFL (Full IMC) in collaboration with local sales teams
• Act as a BNFL Level lead for Bud on the Budweiser Leadership Team
• Bud Marketing Manager BNFL role will be based in the Paris, France office with requirements to travel frequently to the Netherlands and Belgium (up to 2-3 trips per month)

What we are looking for :

• Strong cultural fit
• Degree in Business, Marketing, Communications
• Proven knowledge of our business or clear aptitude to learn – understanding of the customer, consumer, brand agenda
• Strong inter-personal relationship and communication skills with proven ability to influence and manage key stakeholders
• Prior brand, leadership and project management experience
• Strong analytical, conceptual and strategic thinking including demonstrating basic financial acumen and budget management
• Takes leadership of own personal development and demonstrate leadership and development of others
• Attention to detail and mobility
• Fluency in English, French and Dutch
• High level of curiosity and desire to learn
• Excellent communication and influencing skills required. Must demonstrate analytical and strategic thinking, as well as good creative judgement

Next to our competitive base salary, we put our people first by providing on-top benefits :

• Competitive Annual Bonus
• Annual allowance to taste our delicious BEER
• Meal vouchers, Premium, allowances, gifts per company policy
• Unique Parental leave
• Competitive Life insurance and Disability plan
• Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring)
• Multiple wellbeing support Initiatives

What you can expect from us:  

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

#LI-ABI ZoneEUR